CUET UG Mass Media And Communication Syllabus 2023: Download PDF

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CUET UG Mass Media And Communication Syllabus 2023 PDF

You can read and download CUET UG  2023 Mass Media And Communication Syllabus for Class 12 PDF. The link to the pdf is given at the bottom of the page, you can download it in both languages, i.e., in English and Hindi. CUET 2023 UG Mass Media And Communication paper code is 318.

Mass Media And Communication(318)

Note: There will be one Question Paper with 50 questions, out of which 40 must be attempted.

Communication

(i) Culture and Communication

What is culture? Relationship between culture and mass media; communication in the cultural context; media as a vehicle of cultural transmission; representation and stereotyping in Mass Media.

(ii) Communication and Social Change

Social change: meaning; media as a catalyst for social change (with examples of various social movements).

Journalism

(i) Qualities of a good Journalist.

An understanding of the following: a nose for News, inquisitiveness, language skills, trustworthiness, and empathy.

(ii) Ethical Issues in Journalism.

A brief understanding of each of the following with examples: sensationalism, fake news, paid news, plagiarism, advertorials, partisan reporting, and sting operations.

TV

A. Advertising

(i) Advertising concepts & process, 

(ii) Functions of Advertising,

(iii) Types of Advertising (Cross promotions, Merchandise, Convert Advertising), 

(iv) Forms of Advertising

B. Film

(i) Pre-Shooting stage.

(ii) Shooting Stage.

(iii) Post-Shooting Stage.

Radio

(i) Writing for Radio

Characteristics of a Radio Script: conversational language, active voice, simple sentences, avoidance of technical jargons and capability of creating imageries.

(ii) Recording Radio Programmes

Brief understanding of the radio studio and transmission equipment: types of microphones; amplifier, sound mixer, speakers; audio recording.

(iii) Radio Jockeying

Role of a radio jockey; skills required: command on language (spoken and written), connectedness with the audience; knowledge about the recording equipment.

Cinema

(i) History of Cinema

A brief understanding of the early experiments done by the following: Lumiere Brothers, John Grierson, Robert Flaharty and Dada Saheb Phalke.

(ii) Cinema Genres.

Defining genre theory; an understanding of the various types of genres (with suitable examples): action, westerns, comedy, crime, drama, fantasy/sci-fi, historical, animation, romance and musical.

(iii) Cinema and Social Change.

Parallel Cinema movement in India: Issues depicted and low budget production process (with reference to examples such as Shyam Benegal’s Manthan).

Social Media

(i) Definition of social media.

(ii) Types of social media platforms.

Self-explanatory.

(iii) Role of social media in democracy.

Role of social media in creating collective identities with reference to sharing of information; cyberactivism (with suitable examples)

(iv) Cyber Crime.

An understanding of online bullying; stalking; trolling; online frauds.

(v) Netiquettes.

Meaning and importance of netiquettes; an understanding of netiquettes such as identification of oneself; respect for others’ privacy, use of appropriate language and imagery; do not spam.

New Media

(i) Internet is the meeting point of all the mass media.

(ii) Broadcasting 

(iii) Mass communication model of a few  transmitting to a vast number of  receivers.

(iv) Gigantic organization.

(v) Huge technical infra-structure

(vi) Large scale revenue.

(vii) The changed paradigm due to the Internet.

(viii) Empowering an individual to post  data on the Internet.

(ix) Information, message in one medium triggering off activity in the others.

(x) Many sources of the same information.

(xi) Distribution of information between individuals on an unprecedented global scale.

(xii) Rapidity of opinion generation on a  local, national, and global scale.

(xiii) The socio-political implications of the new information order.

(xiv) The Strengthening of democracy.

(xv) Emerging trends in Mass Communication

Download CUET 2023 Mass Media And Communication Syllabus pdf

Download CUET 2023 Mass Media And Communication Syllabus pdf in Hindi

CUET UG 2023 – Notification, Syllabus Application Forms, Admit Card, Exam Dates, Result.

What is the Syllabus of CUET UG Mass Media And Communication 2023?

The syllabus of CUET UG Mass Media And Communication 2023 is according to the latest pattern of NTA CUET UG 2023, Students can read and download the Mass Media And Communication syllabus from here – Click Here

How many Questions will be asked in CUET UG Mass Media And Communication Paper 2023?

There will be one Question Paper with 50 questions, out of which 40 must be attempted.

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